Thank you for taking the time to view our proposals for a new Premier Inn hotel in St Ives.

An application for a 100-bedroom hotel was submitted to Cornwall Council in December 2022. In the light of feedback from statutory consultees and the community, we have made a number of changes to our proposals and revised plans have now been submitted to Cornwall Council, under planning reference PA22/11311.

We remain committed to bringing a new Premier Inn to St Ives, which will improve the range of accommodation for tourist and business travellers, provide 30 new permanent year-round jobs and invest over £10 million into the local economy. It is important that the hotel fits with the town and so, following months of consultation and engagement with the local community, we have made some significant amends to our proposals.

In summary, we have reduced the hotel’s height and size, changed the design and materials to a more traditional style, reduced the number of hotel rooms from 100 to 90 and reduced the scale of the building to the rear, where there are neighbouring homes and gardens.

Revised harbour view (click to expand)
A section of the opportunities and constraints of the site

Our revised proposals

We have made the following detailed amends:

  • The building height has been reduced by half a metre, by dropping the level of the basement and reducing the ceiling height of the main ground floor area
  • Bedrooms have been removed from the top floor to further reduce the scale and massing of the hotel
  • The reduction of rooms on the top floor has enabled the ridge line to be broken up
  • The design now incorporates projecting bays, echoing nearby residential terraces and further softening the ridge line of the hotel
  • We have changed the building materials we would like to use, to be more in keeping with existing architecture in St Ives
    • Granite will be used on the bays to form a strong gable, echoing the residential terraces below
    • The copper has been replaced with white render on the curved corners, helping the building to blend into the landscape
    • Grey zinc has been used for the top floor, creating a set-back roof space with a lower visual impact
  • Rooms have been removed from the south-facing wing of the hotel, to move the building line away from the neighbouring properties and gardens
Initial design – View of hotel from harbour (click to enlarge)
Initial design – Front view of hotel (click to enlarge)
Revised design – View along Trewidden Rd (click to enlarge)
Revised design – View of hotel from harbour (click to enlarge)
Revised design – Front view of hotel (click to enlarge)

Revised application documents

For ease of access, we have included a link here to the Design Response Document, which provides an overview of the changes and up-to-date plans contained within the revised planning application.

Further information is available on the Cornwall Planning file, PA22/11311.


Whilst we will encourage our guests to travel by public transport, we do recognise that a number will travel by car. That’s one of the reasons we have chosen the site, as it is next door to the Trenwith public Car Park. We will also be providing 20 parking spaces on the site, with Electric Vehicle (EV) charging points on a number of these.

During the consultation process, members of the community raised concerns regarding parking and traffic impact. The Highways Department of Cornwall Council have stated that they have no objection to the original proposals for a 100-bedroom hotel. But to assess the impacts, further review of the parking and access arrangements has been undertaken.

This has reconfirmed that there are existing wider issues regarding congestion in the town, which are a result of the nature of the highway network in the town and the popularity of St Ives with tourists and visitors. There are ongoing proposals to try to address these, funded by the Government’s Town Deal funding, which is being led by the Council.

There has also been concern expressed about the availability of car parking to accommodate the hotel proposals. Evidence presented as part of the application demonstrates how, based on surveys of other similarly sized Premier Inns in comparable locations across the county, parking demand peaks overnight but is limited in the day to around 20% of the bedspaces, as the majority of visitors are either arriving/leaving on any day, or are travelling for work or leisure purposes.

In order to better understand the availability of parking adjacent to the site, surveys of the Trenwith Car Park were undertaken for a week at Easter (April 2023) and during the busy summer period in August 2023, across a 10 day period that included two weekends. These demonstrated that, even during the day, there remains some availability of spaces and that the peak demand builds up in the morning (when hotel guests will be leaving) and falls in the mid to late afternoon (when hotel guests will be arriving/returning to the hotel). The surveys confirm that, overnight, there is significant capacity for additional parking.

We feel the above amends, combined with the views of statutory consultees such as Cornwall Council Highways department, address the concerns from members of the community and statutory consultees.

Deliveries and servicing

  • Several delivery and servicing trips would take place during the week, all being managed to reduce impact on the on-site car park and local highway network
  • Our delivery vehicles would be routed to minimise impact on the town centre
  • All delivery and servicing activity would take place within a dedicated loading bay

20 parking spaces on site

Electric vehicle charging points

Two deliveries on average per day

Encouraging sustainable transport


We would build a hotel fit for a sustainable future.

We are working towards addressing the challenges the climate emergency presents with a target to achieve Net Zero by 2040.

To achieve this, we need to have a modern estate of hotels which do not rely on fossil fuels for heating and cooling. Premier Inn St Ives will be designed to high environmental standards.

Measures to minimise water use

Powered only by electricity generated by renewable sources on-site and via the grid

The hotel will be well insulated to reduce the need for heating in winter and cooling in summer

The biodiverse roof would also double as a drainage system

Electric Vehicle charging points in the car park

Bird and bat boxes, and insect hotels

Improved landscaping in and around the site to improve biodiversity