Investment
and Jobs

A new Premier Inn in St Ives would create year-round jobs with opportunities to advance a career with the UK’s largest hotel business.

Premier-Inn-56-(1)

We are a long-standing investor in Cornwall, with Premier Inn hotels across the Duchy.

We have four trading Premier Inn hotels in the west of the county at Camborne, Hayle, Helston and Penzance (360 rooms), which employ 150 people and contribute more than £6 million per annum into the Cornish economy.

A new 90-bedroom hotel in St Ives will create 30 permanent, year-round jobs for the town. All Premier Inn team members are permanent employees that receive paid on-the-job training and have the opportunity to work towards structured apprenticeships. Our culture is to promote from within.

If our planning application is approved, we would invest more than £10 million in the construction of the hotel, creating 55 jobs directly in Cornwall, on and off site for the duration of the build.

All recruitment and training is led by our in-house teams and we are particularly focused on encouraging people who are not currently working, in employment or training to join us. We also welcome applications from people looking to change direction in their career, or return to work, and we offer flexible full- and part-time shifts to our teams.

Year-round economic contribution

We do not expect our customers to eat and drink in with us if they don’t want to. During their stay, many guests choose to make the most of where they are staying and eat and drink in near-by bars and restaurants, as well as visiting local attractions.

Our own research, based on 10,000 responses from our guests staying in leisure and coastal locations like St Ives during summer 2020, is that the average guest spends £55 per night excluding accommodation costs. Of this expenditure, 60% (£29) was spent in the local area (within two miles of where our guests are staying).

Based on these figures and the predicted occupancy rate of the St Ives hotel, we anticipate guests of the Premier Inn St Ives hotel will generate £2.5 million per year in visitor expenditure in the wider economy each year, £1.2 million of which will be off-season.

Our research also indicates that whilst a significant majority of the guests in the hotel during the peak season will be leisure visitors, there will also be business travellers year-round.

£10.3 million invested in the construction

55 direct jobs created in Cornwall from the construction

30 jobs created on-site once operating

£95,000 collected annually in business rates by Cornwall Council