Where we are in the planning process

The design of the hotel has been reviewed and amended, following feedback from the community, with a key aim to deliver a Premier Inn hotel that is fitting for the historic town of St Ives. Our team have appraised the site in depth and have developed a design that responds to, and enhances its surroundings, as well as meeting our operational requirements. The hotel is designed with sustainability at its core and will employ energy and water saving measures, as well as enhancing the biodiversity and landscaping around the site.


As we work up our plans, we have been talking to members of the local community about what we are proposing and the benefits we will bring to St Ives

We have been keen to hear what the local community think of our plans to open a new hotel. We have spent many months first finding what we believe is the right site in the town and also working on our current design for the hotel.

It’s really important to us that the new building fits into the local neighbourhood, creating a comfortable, affordable and attractive place for visitors to stay, as well as providing significant investment into jobs and the local economy.

During October 2022, we held two public exhibitions, the first at St Ives Leisure Centre and the second in the central Town Library. These in-person exhibitions were followed by a webinar. At all of these events, we displayed our emerging plans for the proposed development, and were on hand to answer questions and hear your concerns.

Our period of public consultation launched with the exhibitions, at which point we also updated our website to include the detailed information on our proposals that we displayed at the exhibitions and webinar.

Following a two-week period of public consultation in October 2022, a planning application was submitted to Cornwall Council in December 2022.

In the light of feedback from statutory consultees and the community on the initial application, we have reviewed and made significant amends to our proposals, and in October 2023 have now submitted revised plans, available to view on Cornwall Planning Online, ref PA22/11311.

Public Webinar


As part of our commitment to ongoing engagement with stakeholders and the local community, and to further explain our revised application for a Premier Inn in St Ives, we are holding a public webinar on Monday 6th November, from 7pm. Click the button below to register.